What Industries can Benefit from Digital Marketing?

The advent of the Internet through the entire world for a loop, especially marketing. No longer are companies relegated to using mass marketing channels like TV and Radio to spread awareness of their product. The age of Internet Marketing, particularly SEO, allows companies to bypass many of the old world gatekeepers and publish directly to their audience.

There is an important question of what industries, exactly, can benefit form digital marketing? The answer, in short, is essentially all of them, with a few exceptions. Especially with the new generation of customers who were raised with computers on their desks and smartphones in their hands, the first course they take when tracking down a business is to take to the Internet.

There are a few industries that benefit particularly well from digital marketing, and we’ve laid them out below:

Healthcare

It might not be exactly notable, but healthcare providers are one of the biggest segments of companies that utilize Internet marketing.  Digital healthcare marketing is so important because patients will do a ton of research before making a decision, and its crucially important to be visible online when the potential clients are searching.

This includes not only primary care physicians, but also specialists, dentists, veterinarians, and many others.

Home Contracting

Another area where clients will do a ton of research before making a purchasing decision is in the home contracting space.  It’s also a very high ticket purchase that makes leads very valuable, leading to the rise of companies like HomeAdvisor and AngiesList that seek to accumulate reviews, ratings, and quote submission functionality to manage the process of sourcing a company.

Wedding Professionals

Following the trend of high ticket + research, the wedding industry fits the bill very well for industries that benefit tremendously from Internet marketing.  Instead of “asking a friend” (which can still happen, but less often than pre-internet days) brides and grooms can research the service providers for their company in detail when planning a wedding.

Getting in front of those couples is crucial to running a successful business, and digital marketing makes that happen.

 

 

Laptops For The Best Graphic Designers

Graphic design is a job that’s pegged on quality. It dictates that the laptop used for this kind of work is of high quality in terms of both hardware and software. The best laptop for graphic design depends on performance and other features one is looking for as a graphic designer such as portability and affordability? Whatever choice you make, as a graphic designer, going for a laptop that gives you all the necessary features will help you work as a pro.

Core Features To Consider:

 

Touchscreen and keyboard

As a graphic designer, you’ll never want to miss any detail when working on a project. The best laptop for graphic design comes with an HD screen or even better has a HiDPI (called the retina display by apple). This enables graphic designers to see more details and have accurate representations while editing hence producing better results.

A laptop that comes with a touch screen enables functionalities such as zooming in and zooming out. A reliable keyboard enables one to utilize shortcuts and navigate easily.

Performance

A laptop’s performance is determined by three main parts, i.e., storage drive, RAM, and processor. The storage drive permanent provides storage space for information while the processor ensures smooth running of multiple applications and the Random Access Memory (RAM) offers temporary storage for information while at the same time helps the processor to process.

Other Factors To Consider

Battery life: Being mobile is usually part of the job as a graphic designer, and at times one might end up working where there are no plugs. A good laptop for graphic design should be able to accommodate one’s novelty to enable productivity during long working hours even in the absence of plugs.

Graphics: When designing graphics, the design tools tap into the graphic processor to boost when working with a large number of layers, filters, images and additional effects. This ensures that your project looks as good as the final outcome would.

Some graphic design laptops come with a stylus. This is significant when it comes to drawing or any other precision-based actions.

Which Are The Best Graphic Design Laptops?

Apple MacBook Pro: This 15.4-inch screen machine comes with a 16GB 1866MHz DDR3 RAM, AMD Radeon Pro 460 graphics chip with 4GB RAM and only weighs 1.85 kg. This elegant looking laptop will give you that creative and business look at the same time.

Dell Precison 5510: This has been the favorite for many graphic designers. This is without a doubt due to its aesthetics which are backed by its performance capabilities. It comes with a 16GB 2133MHz DDR4 ECC RAM, NVIDIA Quadro M1000M graphics chip with 2GB RAM and a 160- pixel touchscreen.

Lenovo ThinkPad P40 Yoga: This is a hybrid of a tablet, and a laptop comes with sufficient capabilities to make a good laptop for graphic and design. It comes with hinges that allow one to flip its screen turning it into a tablet and draw using the small that pops out on the side. This laptop has an Intel Core i7-6500U (2 core, 2.5GHz) processor, 16GB RAM, NVIDIA Quadro M500M graphics card and weighs 2 Kg.

How To Buy A Graphic Design Laptop

As a graphic designer who is shopping around for a quality graphic design laptop, you probably have a list of features that you are looking for. However, it is advisable to go for a laptop that will offer a good combination of price and features. The most important thing is that the laptop should be able to meet your graphic design needs.

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  • Easily editable with PSD files included
  • SEO (Search Engine Optimization) friendly
  • Completely customizable
  • Optimized for Fast Loading
  • Applicable for multi-store and multi-languages
  • Compatible with all major browsers
  • Flexible layout with 1-column layout, 2-columns-left layout, 2-columns-right layout and 3 columns layout.
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  • Free upgrades to the latest version
  • Satisfies the highest programming and design requirements
  • Easy – Step by Step Installation
  • No Encryption, 100% open source
  • Easily editable with PSD files included
  • SEO (Search Engine Optimization) friendly
  • Completely customizable
  • Optimized for Fast Loading
  • Applicable for multi-store and multi-languages
  • Compatible with all major browsers
  • Flexible layout with 1-column layout, 2-columns-left layout, 2-columns-right layout and 3 columns layout.
  • All blocks, cart & checkout progress pages, product catalog pages and customer pages are customized
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